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TechSoup’s free day-long online event Wed. May 14th: Online Activism: Social Media Tools for Social Change

Mark your calendars for TechSoup’s free day-long online event Wed. May 14th: Online Activism: Social Media Tools for Social Change in the TechSoup online forums.

“Dive into the conversation with hosts Heather Mansfield, owner of DIOSA Communications and Online Community Manager for Change.org and Carie Lewis, Internet Marketing Manager for the Humane Society of the United States, as they explore the ins and outs of using social networking sites and strategies for determining how, why, and when to use different applications to broadcast your message. In discussing the dos and don’ts of effectively fundraising and promoting your cause, we’ll also look at lessons learned from successful (and not so successful) online campaigns.

This event is asynchronous (not live). No registration is required, just show up and post! If you have any questions about the event, please email: community@techsoup.org.”

Issues to be discussed include:

  • How do social networking sites fit in with other outreach efforts?
  • Are the benefits worth the time needed to keep up a social networking presence?
  • How can you translate online activism into on-the-ground action towards change?
  • Is it ever a good idea for organizations to start their own social networking sites?
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